Introduction to Email Templates
The Email Templates Builder in InTarget is a versatile tool for creating, customizing, and saving email templates for use in marketing automation campaigns. By crafting well-designed email templates, you can ensure consistency in your messaging while also speeding up the campaign setup process.
Accessing the Email Templates Builder
Step 1: Navigate to Email Templates
From the main dashboard of InTarget’s Marketing Automation module, find and click on the “Email Templates” section. This will take you to a general view of all your saved templates.
Step 2: Create a New Template
To start building a new email template, click on the “Create New Template” button. This action opens the template builder, a user-friendly interface where you can design your email.
Building Your Email Template
Step 3: Designing Your Template
Layout: Begin by choosing a layout for your email. InTarget's builder offers a variety of pre-designed layouts that can be customized to fit your brand and message.
Content: Add content blocks to your layout, such as text, images, buttons, and links. Each block can be dragged and dropped into the desired position within the email layout.
Customization: Customize each element in your template. For text, select fonts, sizes, and colors. For images, upload from your library. Buttons can be styled and linked to relevant URLs.
Step 4: Personalizing Your Email
Variables: Use dynamic content variables to personalize emails. Insert variables like
{firstName},{lastName}, or{unsubscribeUrl}directly into your email text to make each message feel more personal to the recipient.Preview and Test: Always preview your email within the builder to see how it looks on different devices. Additionally, send a test email to yourself or a test group to ensure everything displays correctly and all links function as intended.
Saving and Managing Templates
Step 5: Save Your Template
Once you are satisfied with the design and content of your email, click the “Save” button to store your template in InTarget. Give your template a descriptive name so you can easily find it later.
Step 6: Reuse and Modify Templates
Your saved templates can be accessed anytime from the Email Templates section. You can reuse these templates for different campaigns, making adjustments as needed to suit specific campaigns or messages.
Best Practices for Email Template Design
1. Keep Brand Consistency:
Ensure that your email templates consistently reflect your brand in terms of colors, fonts, and voice. This helps in building recognition and trust with your audience.
2. Focus on Clarity:
Keep your emails clear and concise. Make sure that the main message and call to action are easy to find and understand.
3. Regular Updates:
Periodically review and update your templates to keep them fresh and relevant. This is especially important for templates used in recurring campaigns.