Snippets help you reuse dynamic or static content across multiple templates. Instead of repeating or manually updating values in every message, you can define a snippet once and use it anywhere.
What Are Snippets?
A Snippet is a named placeholder with either:
Text value – e.g., "Hello, {{ firstName }}"
HTML block – such as an email footer or social media block
You can reference any snippet in your email template like this:
{{ snippet('your_snippet_name') }}
Current Availability
At the moment, Snippets are supported only in Email Templates.
Support for Push Notifications and SMS is coming soon.
Why Use Snippets?
Centralized Updates: Change once — update everywhere.
Consistency: Ensure unified messaging and formatting across campaigns.
Customization per Step:
You can override a global snippet’s value within a specific campaign step.
Example: Change "Hello, {{ firstName }}" to "Hello, User" only for one email in a workflow.
