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Email, SMS, Webhook and Push Notifications Variables

Updated over a week ago

Introduction to Variables in Messaging

Variables are placeholders in your SMS and email messages that get replaced with specific data from each recipient's profile or account activity. This allows you to send highly personalized and relevant messages at scale, enhancing engagement and improving the effectiveness of your campaigns.

Setting Up Messages with Variables

Step 1: Access the Messaging Tools

  • Navigate to the campaign where you want to include personalized SMS or email messages.

  • Select the ‘Email message’ or ‘SMS message’ action block as required by your campaign flow.

Step 2: Compose Your Message

  • Start composing your message in the provided text editor for emails or the message box for SMS.

Step 3: Insert Variables

  • To insert a variable, you typically use a placeholder format encapsulated by curly braces, such as {{ variable }}.

List of Variables

Personal Information

Use these variables to personalize messages to your recipients:

  • First Name: {{ firstName }}
    ​Example: Hello, {{ firstName|default('Friend') }}! → Hello, John! or Hello, Friend! (if the name is missing).
    ​Advanced Example:
    ​{{ (firstName ?? false) ? firstName ~ ', hello!' : 'Hello!' }}
    Examples:

    • firstName = "John" → John, hello!

    • firstName empty → Hello!

  • Last Name: {{ lastName }}

  • Nickname: {{ nickname }}

  • Email: {{ email }} (only available in email templates)

Account Details

Display the user's financial and account information:

  • Real Money Balance: {{ balance }}

  • Bonus Balance: {{ bonusBalance }}

  • Customer ID: {{ customerId }}

  • Auto Login Token: {{ loginToken }}

  • Currencies:

    • Project Currency: {{ projectCurrency }}

    • Player Wallet Currency: {{ playerWalletCurrency }}
      ​Advanced Example:
      ​{{ playerWalletCurrency == "EUR" ? "30 EUR" : (playerWalletCurrency == "CAD" ? "50 CAD" : "30 USD") }}
      • playerWalletCurrency = "EUR" → 30 EUR

      • playerWalletCurrency = "CAD" → 50 CAD

      • Other or empty → 30 USD
      ​

Dates

Dynamically show dates:

  • Today's date: {{ "now"|date("Y-m-d") }}
    ​Example: Today is {{ "now"|date("F j, Y") }} → Today is July 1, 2025.

  • Offset Dates:

    • Yesterday: {{ "-1 day"|date("Y-m-d") }}

    • Tomorrow: {{ "+1 day"|date("Y-m-d") }}

Gaming Metrics

Show player's gaming activity (all calculated in the project's main currency):

  • Casino Bet Sum (converted to project currency):

    • Lifetime: {{ casinoBetSum('all') }}

    • Last 7 days: {{ casinoBetSum(7) }}

  • Favorite Casino Slot Name by Bet Count:

    • Lifetime: {{ favCasinoRealSlotByBetCount('all') }}

  • Favorite Casino Slot ID be Bet Count:

    • Lifetime: {{ favoriteGameId('all') }}

    • Last 7 days: {{ favoriteGameId(7) }}

  • Total Casino Real Loss (converted to project currency): {{ totalCasinoRealLossAmount('all') }}

  • Total Casino Real Win (converted to project currency): {{ totalCasinoRealWinAmount('all') }}

  • Total Sportsbook Real Loss (converted to project currency): {{ totalSportbookRealLossAmount('all') }}

  • Total Sportsbook Real Win (converted to project currency): {{ totalSportbookRealWinAmount('all') }}

Transactions

  • Last Successful Deposit Amount (converted to project currency):

    • Amount: {{ lastSuccessfulDepositAmount() }}

  • Last Successful Withdrawal Amount (converted to project currency):

    • Amount: {{ lastSuccessfulWithdrawalAmount() }}

  • Total Successful Deposits (converted to project currency):

    • Amount: {{ totalSuccessRealDeposit('all') }}

    • Count: {{ totalSuccessRealDepositCount('all') }}

  • Total Successful Withdrawals (converted to project currency):

    • Amount: {{ totalSuccessRealWithdrawal('all') }}

    • Count: {{ totalSuccessRealWithdrawalCount('all') }}

  • Median Successful Deposit Amount:
    ​{{ medianSuccessfulRealDepositAmount('all') }}

  • Average Successful Deposit Amount:
    ​{{ averageSuccessfulRealDepositAmount('all') }}

Unsubscribe Link

Include a clear unsubscribe option for emails:

  • {{ unsubscribeUrl }}

Random Text

Randomize text to make your communication dynamic:

Syntax: {{ random(['Option1', 'Option2', 'Option3']) }}

Example: Hello, {{ random(['John', 'Mark', 'Alex']) }}!

Possible outputs:

  • Hello, John!

  • Hello, Mark!

  • Hello, Alex!

Legacy Variables

Do not use them in your new templates

  • Personal Information:

    • {firstName} – The recipient's first name.

    • {lastName} – The recipient's last name.

    • {nickname} – The recipient's nickname.

    • {email} – The recipient's email address.

  • Account Details:

    • {balance} – The real money balance of the player's account.

    • {bonusBalance} – The bonus balance of the player's account.

    • {currency} – The currency associated with the player's account.

    • {customerId} – The unique identifier of the player.

  • Dates:

    • {today|offset=0} – Today’s date.

    • {today|offset=-1} – Yesterday's date.

    • {today|offset=1} – Tomorrow's date.

  • Gaming Metrics:

    • {casinoBetSum|period=all} – The total sum bet by the player across their lifetime.

    • {casinoBetSum|period=0} – The total bet sum for today.

    • {casinoBetSum|period=1} – The bet sum for the last day.

  • Unsubscribe Link (for emails):

    • {unsubscribeUrl} – A link that recipients can click to unsubscribe from future communications.

  • Randomization (Text Randomizer):

    Use this to insert a random value from a predefined list of options.

    Syntax: {random|Option1|Option2|Option3}

    Example:

    • Input: Hello {random|John|Mark|Alex}

    • Possible outputs:

      • Hello John

      • Hello Mark

      • Hello Alex

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