Registration Cohort Metrics is an analytical dashboard that tracks deposit behavior for players grouped by their registration period. Use it to evaluate how newly registered cohorts move through the deposit funnel — from first deposit to repeat activity — and compare conversion, revenue, and withdrawal volume across flexible segments.

Accessing the Dashboard

Navigate to Analytics → Registration Cohort Metrics in the top navigation menu.

Use Cases

Track cohort deposit funnel over time. Set Block to Day, Week, or Month to see how registration cohorts progress through the deposit funnel. Useful for spotting the impact of onboarding changes or promo campaigns on first and repeat deposit behavior.

Analyze acquisition channel quality. Set Group to UTM Source or UTM Campaign to compare how cohorts from different channels convert to depositors and how actively they keep depositing.

Compare cohort performance by country. Set Group to Country to identify which markets produce the strongest deposit conversion rates and highest revenue per registration.

Spot failed-deposit issues. Combine FD Tries, Reg to Tries, and FD Count to Tries to see how many players attempted a first deposit versus how many succeeded — a useful signal for payment provider problems.

Measure registration confirmation rate. Use Confirms and Reg to Confirm to monitor what share of registrations complete email or phone verification — a leading indicator for the rest of the funnel.

Filter Panel

All filters live in the left sidebar, grouped into three collapsible sections: Period & Scope, Breakdown, and Metrics. Configure your filters and click Apply to load the results.

Period & Scope

Period — the date range for users included in the cohort. Activity is attributed to players whose registration or first deposit falls within this period, depending on Date Type. Format: DD.MM.YYYY – DD.MM.YYYY.
Project — which casino project the data is pulled from. Defaults to the project linked to your account. Supports multiple selections.
Date Type — defines how the cohort is built. Options: Registration (default) includes players who registered in the period; First Deposit includes players who made their first deposit in the period.
Ignore — controls whether developer-flagged players are included. Options: Include Devs, Exclude Devs (default), Only Devs.

Breakdown

Block — splits results into separate tables, one per value.
Group — adds rows inside each table. Supports multiple selections for nested grouping.

Both fields accept the same options:

Option	Description
`Hour`	Hour of day
`Day`	Calendar day
`Week`	Week
`Month`	Month
`Country`	Player's country
`Wallet Currency`	Currency of the player's wallet
`Refcode`	Registration refcode
`UTM Source`	Registration UTM source
`UTM Medium`	Registration UTM medium
`UTM Campaign`	Registration UTM campaign
`Player ID`	Individual player
`Player Language`	Player's language
`Player Browser`	Browser from the player's user agent
`Player OS`	Operating system from the player's user agent
`Player Device`	Device type from the player's user agent
`Player Platform Type`	Platform the player registered from (Browser, Facebook, Instagram, Mobile App, WebView)

Example: set Block to Country and Group to Day to get one table per country with daily rows inside.

Metrics

Pick which columns appear in the results. 36 metrics are available; the selection counter next to the Metrics header shows how many are currently active. Defaults: Reg Count, First Dep Count, First Dep Sum, Repeat Dep Count, Repeat Dep Sum. Full column reference is in Results Table below.

Add Filter

Click Add filter at the bottom of the sidebar to narrow the dataset further. Multiple filters are applied together (AND logic).

Field	Operators	Input
Player ID	`IN`, `NOT IN`	Free text, separate ID using comma
Country	`IN`	Dropdown (multiple)
Wallet Currency	`=`, `!=`	Free text
Player Language	`=`, `!=`	Dropdown
Refcode	`=`, `!=`, `ILIKE`, `NOT LIKE`	Free text
Player UTM Source	`=`, `!=`	Dropdown
Player UTM Medium	`=`, `!=`	Dropdown
Player UTM Campaign	`=`, `ILIKE`	Free text
Player Browser	`=`, `!=`	Free text
Player OS	`=`, `!=`	Free text
Player Device	`=`, `!=`	Free text
Player Platform Type	`=`, `!=`	Dropdown (Browser, Facebook, Instagram, Mobile App, WebView)

Operator reference:

= — exact match
!= — excludes the specified value
IN — matches any value from a comma-separated list
NOT IN — excludes any value from a comma-separated list
ILIKE — case-insensitive partial match (for contains-style searches)
NOT LIKE — excludes partial matches

Results Table

Each row contains the metrics you selected. All columns support ascending/descending sort via the ↑↓ arrows in the header.

Column	Description
Reg Count	Number of user registrations during the selected period
1st Deposit Count	Number of first deposits made by registered users
2nd Deposit Count	Number of second deposits made by registered users
3rd Deposit Count	Number of third deposits made by registered users
4th–10th Deposit Count	Number of Nth deposits made by registered users, where N is 4 through 10
First Deposit Sum	Total monetary amount of first deposits, in project currency
Repeat Deposit Count	Number of repeat deposits (all deposits after the first)
Repeat Deposit Sum	Total monetary amount of repeat deposits, in project currency
Total Deposit Sum	Combined total of first and repeat deposits
Withdrawal Sum	Total amount of successful withdrawals by these users, in project currency
1st Deposit Conversion	Percentage of registered users who made a first deposit: `First Dep Count / Reg Count × 100%`
2nd Deposit Conversion	Percentage of first-time depositors who also made a second deposit: `players with ≥2 deposits / First Dep Count × 100%`
3rd Deposit Conversion	Percentage of first-time depositors who also made a third deposit: `players with ≥3 deposits / First Dep Count × 100%`
4th–10th Deposit Conversion	Percentage of first-time depositors who also made an Nth deposit: players with ≥N deposits / 1st Deposit Count × 100%, where N is 4 through 10
Rev per Reg	Average deposit revenue per registration: `Total Dep Sum / Reg Count`
Repeat Rate	Average repeat payment activity per depositing player: `Repeat Dep Count / First Dep Count × 100%`
Avg Dep Amount	Average deposit amount across all deposits: `Total Dep Sum / (First Dep Count + Repeat Dep Count)`
FD Tries	Number of unique users who attempted a first deposit. An attempt is any first-deposit transaction with a successful or failed status.
Reg to Tries	Percentage of registered users who attempted a first deposit: `FD Tries / Reg Count × 100%`
FD Count to Tries	Percentage of first-deposit attempts that succeeded: `First Dep Count / FD Tries × 100%`. `100% − this value` = share of users whose first deposit failed and who never retried successfully.
Repeat User Count	Number of players who made more than one deposit
Repeat User Rate	Percentage of depositing players who made at least one repeat deposit: `Repeat User Count / First Dep Count × 100%`
Confirms	Number of players who confirmed the email or phone number provided at registration
Reg to Confirm	Percentage of registered players who confirmed their email or phone: `Confirms / Reg Count × 100%`

Exporting Data

Click Export at the bottom of the sidebar to download the current report. The export reflects all active filters and the selected metrics.

Default State

When the dashboard loads, the following defaults are pre-applied:

Project: the project linked to your account
Ignore: Exclude Devs
Data Type: Registration
Block and Group: empty (raw totals)
Metrics: Reg Count, First Dep Count, First Dep Sum, Repeat Dep Count, Repeat Dep Sum
Filters: none