Introduction to Manual Segments
Manual Segments in InTarget are static lists of players grouped according to specific rules set by the user. Unlike Data-Driven Segments, which update automatically based on player activities, Manual Segments update only when manually triggered. This feature is helpful for targeted campaigns where the segment criteria do not require frequent updating.
Creating a New Manual Segment
Step 1: Add New Segment
Begin by navigating to the Segments section of InTarget.
Click the “Add New Segment” button to create a new segment.
Step 2: Setup Rules
Define the criteria for segmenting your players. These rules can be based on any recorded player data, such as deposit amounts, game activity, or recent logins.
You can combine multiple rules to further refine your segment, ensuring you target the right group of players.
Step 3: Review and Save
After running the segment, a list of matching players will appear.
You have several options at this point:
Save: You can save the segment conditions for future use, which is especially useful if you plan to reuse these criteria in marketing automation campaigns.
Export as CSV: This option allows you to export the list of players in the segment. You can then use this file for third-party services or further analysis.
Update Results: Refresh the list to include new players meeting the segment criteria since the last run.
Benefits of Using Manual Segments
Control: Manual Segments give you complete control over when and how the segment is updated, making them ideal for campaigns with fixed criteria.
Simplicity: They are easier to manage since they don’t require continuous monitoring or adjustment.
Targeting Precision: They allow for highly targeted marketing actions as they are based on specific rules defined by the user.
Table Columns and Metrics Period in Segment Builder
When creating manual segments in InTarget, you can further customize your segment output using Table Columns and Metrics Period settings. These help tailor the view and analysis of users matching your segment criteria.
1. Table Columns
The Configure Table Columns dropdown allows you to define which user attributes and metrics will appear in the segment results table.
Default Columns:
ID — Unique identifier of the user (mandatory)
Name — Full name (mandatory)
Email — User’s email address (mandatory)
Registered At — Registration date (mandatory)
Additional Optional Columns:
You can choose to include extra metrics such as:
Phone
Age
Total Deposit Amount
Total Withdrawal Amount
Total GGR Casino
Total GGR Sportsbook
Total Deposit Count
Average Deposit Amount
Average Sportsbook Bet Amount
Average Casino Bet Amount
First Deposit Date
Real / Bonus Balance
✅ Tip: You can freely add or remove non-mandatory columns based on the insights you want to view or export.
2. Metrics Period
Some columns (like totals and averages) are based on calculated metrics. By default, InTarget calculates these using Lifetime data, meaning all available history of the user.
However, if you uncheck the “Lifetime Period” toggle, you can:
Select a custom time range (e.g. last 30 days, last week, custom date range)
Recalculate all metric-based fields accordingly (e.g. Total Deposit Amount in June only)
Example Use Case:
Segment users with Total Deposit Amount ≥ $50,000 (based on all-time data)
But display their actual deposits over the past month using the “Metrics Period” dropdown
This is particularly useful for trend analysis, recent activity monitoring, or targeting high-value players based on current behavior.