Manual Segments are static player lists you build from custom rules and refresh on demand. Use them when you want a fixed, controlled audience — not a list that keeps updating on its own like Data-Driven Segments do.
How It Works
You build a segment by stacking conditions on the left. Each condition is a self-contained block — for transaction-based conditions, filters like money type, status, and period all live inside the same block. All conditions are combined using a single logical operator (AND or OR) that applies to the whole segment.
On the right, you get a live preview of matching players. You choose which columns appear in that preview and whether metric-based columns (totals, averages) are calculated over lifetime or a custom period.
Step-by-Step
1. Open the segment builder
Go to Segments and click Add New Segment. You'll land on the Add Segments screen: empty conditions panel on the left, empty results table on the right.
2. Add your first condition
Click Add Condition and pick what you want to filter by — for example, Total Deposits Amount.
Each condition block exposes only the fields relevant to it. For a transaction-based condition, you'll typically configure:
Operator — e.g.
Is greater than or equal toValue — the number to compare against
Money Type — e.g.
Real moneyStatus — e.g.
Success (completed)Period — e.g.
During the lifetimeorWithin the last(which reveals a value + unit of time, like1 monthorFixed Date Range)Ignore conversion to the project currency — see Tips below
The upside: you no longer need separate conditions for "deposit count > 1 AND status = success AND money type = real money". The most common combinations are bundled into a single block.
3. Add more conditions and combine them
Click Add condition to stack more rules. At the bottom of the conditions panel, you'll see the combining logic:
Players must match all conditions — Switch to Any (OR)
Toggle it to switch between:
All (AND) — a player must match every condition
Any (OR) — a player must match at least one condition
The operator applies to every condition in the segment at once — you can't mix AND and OR within the same segment.
4. Configure result columns
Above the results table, open the columns dropdown (labeled with the current selection count, e.g. 3 items selected). Selecting your columns before running the segment is cleaner, but you can also change the selection afterwards and refresh.
The default columns are:
ID
Name
Registered At
You can also add any of the following:
Phone, Email, Age
First Deposit Date, Last Deposit Date, Last Withdrawal Date
Total Deposit Amount, Total Deposit Count, Average Deposit Amount
Total Withdrawal Amount
Total Casino Bet Amount, Total Casino Win Amount, Average Casino Bet Amount, Total GGR Casino
Average Sportsbook Bet Amount, Total GGR Sportsbook
Real / Bonus Balance
Total Emails Sent, Total Emails Opened, Total Emails Clicked
Total SMS Sent, Total SMS Clicked
Total Push Sent, Total Push Clicked
5. Set the metrics period
Next to the columns dropdown there's a Lifetime checkbox. It controls the time range used to calculate metric-based columns (totals, averages, counts).
Lifetime on (default) — metrics use all available history.
Lifetime off — pick a custom period and metrics are recalculated for that window.
This affects the table display only, not the segment criteria. You can filter by lifetime deposits and still show last-month deposits in the preview.
6. Run the segment
Click Run Segments. Matching players appear in the table, and the count shows next to Reports at the top.
7. Save, export, or refresh
Once the segment is run, you have three options:
Save — persists the segment conditions so you can reuse them, e.g. as an audience in a marketing automation campaign.
Download icon — exports the current result list as CSV for external use.
Refresh icon — re-runs the query to pick up any new players now matching the criteria (useful before exporting after some time has passed).
Tips / Things to Know
Bundled conditions are one logical unit. A single Total Deposits Amount block with
Real money+Success (completed)+Within the last 1 monthalready evaluates all three filters together. Don't stack separate conditions for the same metric unless you genuinely want separate rules.
Currency conversion is on by default. Amounts are compared in your project currency — if you set
Total Deposits Amount >= 100, InTarget uses the converted amount. Tick Ignore conversion to the project currency to compare against the native transaction amount instead — a deposit of100in any currency will match.
Condition Period ≠ Metrics Period. The Period inside a condition filters who gets included in the segment. The Lifetime toggle above the results table only affects how display metrics are calculated.