InTarget Features Explained

InTarget is a specialized CRM and marketing automation platform designed for the iGaming industry.

It integrates numerous features to manage player data, automate marketing campaigns, and analyze business outcomes effectively.

Below, we delve into these features and their applications.

Centralized Player Database: InTarget stores all essential player information in one place. This includes detailed records of transactions, casino game activities, sports betting participation, and comprehensive communication histories.

Timeline View: A chronological display of all player interactions and activities helps operators quickly understand a player’s journey and preferences, enhancing personalized marketing efforts and support services.

Campaign Creation Tools: Operators can design both simple and complex marketing campaigns using InTarget’s robust automation tools. Features like real-time segmentation, event-triggered emails, and scheduled communications allow for precise and effective player engagement.

Multi-Channel Communication: InTarget supports diverse communication channels such as email, SMS, and push notifications, ensuring that operators can reach players through their preferred methods.

Manual Segments: Users can create segments based on specific CRM data points, such as players with a total deposit amount over $1000 who have not logged in during the last week. This feature is crucial for targeted campaigns.

Data-Driven Segments: These segments update dynamically based on player actions. For example, players who register and make a deposit are automatically added to certain segments, which are continuously updated as player behaviors change.

Conversion Metrics: InTarget allows operators to set specific goals, like tracking deposits made a day after a player clicks on an SMS link. This helps in measuring the direct financial impact of marketing efforts.

Detailed Reporting: The platform offers comprehensive statistics on all communications, including delivery rates, open rates, clicks, bounces, and complaints. This data is crucial for optimizing future campaigns and understanding player engagement.

Email API: InTarget provides a dedicated API for additional marketing or transactional emails, allowing operators to manage large-scale email campaigns efficiently.

SMS Marketing: Through partnerships with SMS providers, InTarget offers competitive pricing for text message marketing across various geographic regions.

Webhooks: Integration with third-party systems via webhooks enables operators to trigger external actions within their marketing campaigns, such as activating bonuses or sending internal alerts.