What can I do with InTarget?
InTarget is a CRM and Marketing Automation platform specifically tailored for the iGaming industry, including online casinos, sportsbook operators, lotteries, and more.
It offers a robust set of tools designed to consolidate player information, automate marketing efforts, and optimize player engagement and retention.
Who uses InTarget?
InTarget is used by a variety of stakeholders in the iGaming industry. Its primary users include small to mid-sized online gambling operators who seek to scale their operations efficiently.
The platform serves as a critical tool for these operators to manage player data, automate marketing campaigns, and track the effectiveness of their communications and promotions.
Core Features
CRM Capabilities
Centralized Player Information: InTarget consolidates all player data, including transactions, game activity, sports betting events, and communication history into a single, accessible location. This includes a timeline view that aggregates all player interactions and activities.
Marketing Automation
Versatile Campaign Creation: Users can create a range of marketing campaigns, from simple promotions to complex, multi-step strategies. Real-time player segmentation, event-triggered actions, and multi-channel communication (emails, SMS, and push notifications) are all supported.
Additional Marketing Tools
Email and SMS Marketing: The platform provides an API for email communications and has partnerships with SMS providers offering competitive rates specifically for the iGaming sector.
Webhooks: Integration with third-party systems is possible through webhooks, allowing for seamless connectivity with other platforms such as bonus systems or internal messaging networks.
Analytics and Conversions
Detailed Reporting: InTarget tracks the effectiveness of marketing communications, providing detailed statistics on delivery rates, open rates, clicks, bounces, and complaints.
Conversion Tracking: The platform allows operators to measure the financial impact of communications by tracking deposits and other revenue-generating actions following player engagements.
Is InTarget for you?
InTarget is ideal for iGaming businesses seeking a comprehensive CRM and marketing solution that is tailored to their specific needs. It is particularly beneficial for:
Operators aiming to scale their business without heavy reliance on third-party platforms.
Businesses needing a detailed, accessible view of their player base.
Operators who require flexible, powerful tools to segment players, track conversions, and automate communications.
What sets InTarget apart?
InTarget distinguishes itself through:
Affordable Pricing: The platform is competitively priced, making it accessible for smaller operators who are in the growth phase.
Integrated Communication Tools: Operators can send emails and push notifications directly through the platform, reducing the need for third-party services.
User-Friendly Interface: The platform is designed to be intuitive and easy to use, minimizing the learning curve and enhancing user experience.
Industry-Specific Features: InTarget offers numerous pre-defined conditions and automations specially designed for the gaming industry, all calculated and managed within the platform.
InTarget stands out as a specialized tool in the iGaming sector, offering comprehensive CRM and marketing automation capabilities that are designed to enhance player engagement, optimize marketing efforts, and drive business growth.