1. Product → InTarget Data Feeds
Goal: allow segmentation, real-time targeting, and accurate analytics.
Your product should provide API feeds according to our specification:
Why it’s critical:
More player data enables better personalization, higher LTV, and more effective automation.
Special emphasis: Auto-Login feed
This allows users to click from an email, push, or SMS and open your product already logged in — significantly increasing conversion to deposit.
(See section Auto login tokens in the same documentation.)
2. Webhook for Subscription Status Sync
Goal: keep subscription statuses consistent across systems.
Provide us with a webhook URL where we can send events when a user unsubscribes from email, SMS, push, or other channels.
Documentation:
Why it’s critical:
Ensures that users who unsubscribed are excluded from future communications, maintaining compliance and data consistency.
3. UTM Tracking for Conversion Attribution
Goal: track deposit conversions back to specific marketing campaigns.
Send UTM parameters back so we can attribute conversions accurately.
Documentation:
(UTM support is also described in the Product API requirements above.)
Why it’s critical:
Allows performance analysis and optimization of campaigns based on actual deposit behavior.
4. Personal Bonus Integration
Goal: enable players to activate personalized bonuses through links in communications.
Documentation:
Why it’s critical:
This feature increases engagement and deposits, especially when combined with auto-login and conversion tracking.
Summary
Component | Purpose | Benefit |
Product API Feeds | Share player and event data | Deep segmentation and automation |
Subscription Webhook | Sync opt-outs | Consistent subscription statuses |
UTM Attribution | Track deposits by campaign | Full conversion visibility |
Personal Bonuses | Claim via link | Increased engagement and deposits |
Auto-Login Tokens | Instant login after click | Higher conversion to deposit |