This feature allows your system to receive real-time updates whenever a user subscribes or unsubscribes from communications in InTarget.
The event may originate from:
an email campaign (for example, a user clicks Unsubscribe), or
an action inside the InTarget CRM (for example, a user was unsubscribed manually).
InTarget sends these updates to your webhook endpoint in JSON format.
Quick Start
Provide a webhook URL (HTTPS recommended) to your InTarget manager.
The endpoint must accept POST requests with Content-Type: application/json.
Return 200 OK within 5 seconds after receiving the event.
Event Payload
{
"event": "unsubscribe",
"channel": "crm",
"type": "Phone",
"value": "380932983280",
"occurredAt": "2025-10-09 09:38:30",
"extra": []
}
Field Reference
Field | Type | Description |
event | string | "subscribe" or "unsubscribe". Defines whether the user opted in or out. |
channel | string | "campaign" — event triggered by a user action in an InTarget campaign (e.g., clicking unsubscribe in an email)."crm" — event triggered inside the InTarget CRM (e.g., user manually unsubscribed or re-subscribed by an operator). |
type | string | The communication type affected — e.g. "Email", "Phone", "Web Push". |
value | string | The actual contact value (email address, phone number, push token, etc.). |
occurredAt | string | The time of the event in YYYY-MM-DD HH:mm:ss (UTC). |
extra | array | Reserved for future fields. Currently always []. |
Example Events
{"event":"unsubscribe","channel":"crm","type":"Phone","value":"47568796","occurredAt":"2025-10-09 09:38:30","extra":[]}
{"event":"subscribe","channel":"crm","type":"Web Push","value":"diUGUAnO86wkwZRHxQJ4qP:APA91bGVFchEq_98DBHpr_dsx1NcJaB0HJaHipbktdqPigRACFSentPdln-pbvfqpbdEiWzNsaKhpcYOdc2r1bP6WkNlk0Qf06pdVLLCNd9damBs_hDvL00","occurredAt":"2025-10-09 09:41:57","extra":[]}
{"event":"subscribe","channel":"crm","type":"Email","value":"[email protected]","occurredAt":"2025-10-09 09:42:57","extra":[]}