InTarget

This feature allows your system to receive real-time updates whenever a user subscribes or unsubscribes from communications in InTarget.

an email campaign (e.g., a user clicks Unsubscribe),

an action inside the InTarget CRM (e.g., a user was unsubscribed manually), or

an automatic system action (e.g., bounce or complaint).

- an email campaign (e.g., a user clicks Unsubscribe),
- a user action via an API email link,
- an action inside the InTarget CRM (e.g., a user was unsubscribed manually), or
- an automatic system action (e.g., bounce or complaint).

InTarget sends these updates to your webhook endpoint in JSON format.

___________________________________________________________

Provide a webhook URL (HTTPS recommended) to your InTarget manager.

The endpoint must accept <code>POST</code> requests with <code>Content-Type: application/json</code>.

Return <code>200 OK</code> within 5 seconds after receiving the event.

1. Provide a webhook URL (HTTPS recommended) to your InTarget manager.
2. The endpoint must accept <code>POST</code> requests with <code>Content-Type: application/json</code>.
3. Return <code>200 OK</code> within 5 seconds after receiving the event.

{ "event":"unsubscribe | subscribe", "channel":"...", "type":"...", "value":"contact (email, phone, etc.) | null", "playerId":"player ID | null", "occurredAt":"2026-03-04 12:00:00", "extra":{ } }

Tracking User Subscription Changes via Webhooks

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Field	Type	Description
`event`	`string`	`"subscribe"` or `"unsubscribe"`. Defines whether the user opted in or out.
`channel`	`string`	The source of the event. See `channel` table below.
`type`	`string`	The communication type affected — `"Email"`, `"Phone"`, `"Web Push"`, or `"Unknown"`.
`value`	`string`	The actual contact value (email address, phone number, push token, etc.).
`playerId`	`string\|null`	The player ID associated with the contact, or `null` if not available.
`occurredAt`	`string`	Time of the event in `YYYY-MM-DD HH:mm:ss` (UTC).
`extra`	`object`	Additional context depending on the channel. See `extra` table below.

Value	Description
`crm`	Event triggered inside the InTarget CRM (e.g., manually un/re-subscribed).
`api`	Unsubscribed via link in an API-sent email.
`campaign`	Unsubscribed or re-subscribed via link in a campaign email.
`system`	Automatically unsubscribed by the system due to a bounce or complaint.

Key	Type	When present	Possible values
`reason`	`string`	`channel = system`	`Received bounce` — permanent bounce
			`Received 5 soft bounces in a row` — repeated soft bounces
			`Received complaint` — complaint from the recipient
`templateId`	`mixed`	`channel = api`	ID of the API email template that contained the unsubscribe link
`campaignId`	`int`	`channel = campaign`	Campaign ID

Tracking User Subscription Changes via Webhooks

Quick Start

Event Payload

Field Reference

`channel`

`extra`