Communication Performance shows how the messages sent from your campaigns actually performed — how many went out, arrived, were opened, and were clicked. Use it to compare channels, spot campaigns with deliverability problems, and drill down to individual message steps.

Navigate to Analytics → Communication Performance in the top navigation menu.

Compare channels head to head. Set Block to Channel and add Sent, Delivered, Delivery Rate and Click-Through Rate. You get one table per channel, so you can see immediately whether SMS is out-converting email this week or the other way around.

Track one campaign day by day. Add the Campaign condition with operator IN, pick the campaign from the dropdown, and set Group to Day. You'll see the daily send curve and how open and click rates move over the campaign's life.

Hunt down deliverability problems. Group by Campaign, then add Bounce Rate, Complaint and Unsubscribe Rate to your metrics. Campaigns with a bounce or complaint spike stand out instantly — that's your list-hygiene or content problem.

Find the weak step in a flow. Group by Message to break a campaign down into its individual message steps. Useful when overall numbers look fine but one email in the chain is quietly dragging the flow down.

Two things are worth understanding before you read any number in this report.

Every rate is limited to the channels that can report it. Not every channel can tell us what happened to a message. A rate is calculated only across the channels that technically report the status it needs — and both the numerator and the denominator are limited to the same set of channels. If a row contains no eligible channel at all, the cell shows a dash (—), not 0%. A dash means "we have no data", not "nothing happened".

The data is not real-time. The report is built from a data mart that a background job fills in hourly intervals. Recent sends appear with a delay — usually up to an hour.

All filters live in the sidebar, grouped into three sections: Period & Scope, Breakdown, and Metrics. Configure your filters and click Apply to load the results.

⚠️ Watch the Campaign Status default. Out of the box the report only shows campaigns that are currently Started. Finished, paused and archived campaigns are excluded until you add their statuses to the filter — this is the single most common reason for "my sends are missing".

Block creates separate tables for each value. Group creates rows inside each table and supports multiple selections for nested grouping.

Both fields accept the same options, organized into two groups: Time and Message.

Example: set Block to Channel and Group to Day to get one table per channel with daily rows inside.

Pick which columns appear in the results. Metrics are split into Counts and Rates; the selection counter next to the Metrics header shows how many are currently active. Defaults: Sent, Delivered, Delivery Rate, Open Rate, Click-Through Rate.

All rates are rounded to two decimal places.

The fallback on Open Rate and Click-Through Rate exists for SMS, Push and WhatsApp, where the gateway often sends no delivery receipts at all. Without it, those rates would collapse to a dash even when clicks are clearly coming in.

Use this table to sanity-check any empty cell before reporting a bug.

In practice: there is no Open Rate for SMS and Push — those channels have no concept of an open, which is why their CTR is calculated from deliveries instead. Click-To-Open Rate exists for email only. Viber and Telegram report Sent and nothing else, so they are excluded from Delivery Rate too.

Click Add filter to narrow the dataset further. Three conditions are available, all in the Message group.

Operator reference:

Where to find a Step ID. Set Group to Message and run the report — the table then shows Step and Message columns. Take the ID from there and paste it into the Step condition.

The report can be exported and downloaded as a file, the same way as the other Analytics reports. The export reflects all active filters and the selected metrics.