Introduction to the Dashboard
InTarget's Marketing Automation Dashboard provides a central location for monitoring and analyzing the performance of your marketing campaigns across different channels. This includes detailed statistics for email, SMS, and push notifications, as well as the ability to filter data by specific periods for better trend analysis and decision-making.
Navigating the Dashboard
Step 1: Accessing the Dashboard
Log into your InTarget account and navigate to the Marketing Automation module. From here, you will find the General Marketing Automation Dashboard.
Step 2: Filter by Period of Time
At the top of the dashboard, you will find options to filter data based on a specific period. This can be set to daily, weekly, monthly, or a custom range that you define. This feature allows you to focus on the data that is most relevant to the timeframe of your analysis.
Analyzing Marketing Metrics
1. Engaged Users Dashboard
Purpose
Quickly shows how many people you reached versus how many actually interacted with the message during the selected period.
Metrics Displayed
Metric | What it means | How it helps you |
Total Recipients | Unique users who received at least one email, SMS, or push notification in the chosen time-frame. | Gauges the overall size of your audience for that period. |
Engaged Users | Unique users who either opened or clicked a message. | Measures true interaction, not just delivery. |
Engagement Rate | Engaged Users ÷ Total Recipients (displayed next to Engaged Users). | Instant snapshot of campaign quality and relevance. |
Tip: A sudden drop in Engagement Rate often flags deliverability issues or a mismatch between content and audience expectations.
2. Conversions Revenue Dashboard
Purpose
Connects campaign engagement to real business value by tracking deposits made after a user hits the conversion event in your flow.
Metrics Displayed
Metric | What it means | How it helps you |
Revenue | Total monetary amount of all deposits recorded within the selected period, counted from users who reached the defined conversion event. | Ties marketing efforts directly to bottom-line impact. |
Converted Users | Number of unique users that triggered the conversion event. | Indicates how many users moved from engagement to action. |
Deposit Count | Total number of individual deposits those users made in the same period. | Highlights repeat-deposit behaviour and overall transaction volume. |
3. Email Statistics Dashboard
Purpose
Shows the full delivery-to-engagement funnel for every email campaign in the selected period, so you can spot deliverability problems, creative issues, or list‐quality gaps at a glance.
Metric | What it means | How it helps you |
Sent | Total number of emails dispatched. | Baseline volume for all downstream rates (open-, click-, bounce-rates). |
Delivered | Emails that reached an inbox (not caught by hard bounces or blocks). | Quick health-check on sender reputation and list hygiene. |
Opened | Emails that were opened at least once. | Measures subject-line strength and brand recognition. |
Clicked | Unique users who clicked any link in the email. | Indicates how compelling your content and CTA are. |
Soft Bounced | Temporarily rejected messages (full mailbox, server timeout). | Often recoverable; monitor if spikes persist. |
Bounced | Permanently undeliverable emails (invalid address, domain does not exist). | Signals list decay; We will unsubscribe such emails automatically. |
4. SMS Statistics Dashboard
Purpose
Gives you a real-time pulse on text-message reach and interaction, critical for time-sensitive or transactional flows.
Metric | What it means | How it helps you |
Sent | Total SMS messages queued for delivery. | Sets the denominator for delivery and click rates. |
Delivered | Messages confirmed as received by the carrier/device. | Monitors carrier filtering and number validity. |
Clicked | Unique users who tapped a link embedded in the SMS. | Measures content relevance and urgency. |
Failed | Messages that never reached recipients (invalid number, carrier error). | Highlights number quality and routing issues. |
5. Push Notifications Subscribers Dashboard
Purpose
Tracks the size and growth of your push-notification audience—an essential leading indicator for future push performance.
Metric | What it means | How it helps you |
Total Subscribers | Users who have granted permission to receive push notifications. | Sets the potential reach of every push campaign. |
6. Push Notifications Statistics Dashboard
Purpose
Reveals how effectively you deliver and drive action with push notifications over the chosen timeframe.
Metric | What it means | How it helps you |
Sent | Total push notifications issued. | Establishes total opportunity for engagement. |
Delivered | Notifications successfully displayed on devices. | Detects permission issues. |
Clicked | Unique users who tapped the notification. | Gauges message resonance and timing. |
Failed | Notifications that could not be delivered (uninstalled app, disabled permissions). | Spot attrition or technical glitches quickly. |
9. Message Leaderboard
Purpose
Ranks every individual message across all channels by core engagement metrics within the selected period, making it easy to surface winners and under-performers.
Metric | What it means | How it helps you |
Sent | Volume of each message. | Normalises performance when comparing campaigns. |
Opened | (Email only) Opens generated. | Quick read on subject-line or preview-text success. |
Clicked | Cross-channel clicks or taps. | Direct indicator of content effectiveness. |
Failed | Bounces (email/SMS) or undelivered pushes. | Identifies messages suffering from technical or compliance issues. |