Sports Betting Metrics is an analytical dashboard for sportsbook activity. Use it to measure bet volume, GGR, and unique players across sports, tournaments, markets, and time — and to slice results by bet status, money type, and traffic source.

Navigate to Analytics → Sports Betting Metrics in the top navigation menu.

Find your most profitable sports. Group by Sport Name and sort by GGR. You'll see which sports drive the most revenue — useful for prioritizing odds coverage and promotions.

Track daily betting activity. Set Block to Day and include Bet Count, Bet Amount, and Unique Players to see day-by-day volume and how many distinct players drove it. Handy for spotting the effect of promos, weekends, or major fixtures.

Measure a specific tournament or event. Add a filter on Tournament Name or Event Name to isolate a single competition, then group by Market Name to see which betting markets attracted the most action.

Evaluate a marketing campaign. Group by Bet UTM Source, Bet UTM Medium, or Bet UTM Campaign to see which channels produced real betting volume and revenue, not just clicks.

Two filters shape what counts as a bet in your results — Bet Money Type and Bet Status. Worth understanding before reading the numbers.

Bet Money Type describes the source of funds used for the bet:

Bet Status describes the lifecycle state of the bet. By default the dashboard shows only settled outcomes — Win and Lost — so your revenue metrics reflect resolved bets. Widen the selection to include in-progress or rejected states when you need them. Available statuses: Settled, Accepted, Declined, Force decline, Rolled back, Unsettled, Place error, Created, Arbitrage accepted, Placed, Win, Lost, Cashout, Refunded.

All filters live in the left sidebar, grouped into three collapsible sections: Period & Scope, Breakdown, and Metrics. Configure your filters and click Apply to load the results.

Block creates separate tables for each value. Group adds rows inside each table and supports multiple selections for nested grouping.

Both fields accept the same options, organized into three groups — Time, Player, and Bet:

Example: set Block to Sport Name and Group to Day to get one table per sport with daily rows inside.

Pick which columns appear in the results. Five metrics are available, organized into two groups — Counts (Bet Count, Unique Players) and Amounts (Bet Amount, Win Amount, GGR). The selection counter next to the Metrics header shows how many are currently active. Defaults: Bet Count, Bet Amount, Win Amount, GGR. Full column reference is in Results Table below.

Click Add filter at the bottom of the sidebar to narrow the dataset further. Multiple filters are applied together (AND logic). Filters are organized into Player and Bet groups.

Operator reference:

Each row contains the metrics you selected. All columns support ascending/descending sort via the ↑↓ arrows in the header.

When the dashboard loads, the following defaults are pre-applied: